Sprig: Homegrown Cocktails

Personal Role
Creative Direction, Industrial Design Lead, Strategy, Prototyping, Rendering

Other Disciplines CMF, UX, Packaging
Scope 8 Week personal project
Completed Summer 2020

Credits
Matthew Koscica - Industrial Design Lead, Prototyping, Visualization
Jasmine Schubert - Strategy, UX, Prototyping, Branding
Keaton LoCicero - Strategy, Industrial Design, Prototyping, Packaging
Brianna Brown -Strategy, Industrial Design, Prototyping

Born during the 2020 lockdowns, Sprig reimagines the art of cocktail making, fusing mixology with the current trend of houseplant ownership. A holistic system, Sprig is a brand experience that provides its users with everything needed to craft exceptional cocktails from home. The design includes a bar cart, bar tools, and a hydroponic garden system for growing fresh herbs to be used as ingredients and garnishes in cocktail recipes.

SUBSCRIPTION BOX

Each subscription box includes sample sized bottles of liquor samples, plant starts packed in a biodegradable coconut coir grow medium, nutrient packets, and recipe cards that suggest recipes to compliment the herbs and alcohol included.

Bar Cart

With minimal styling, the bar cart combines a traditional work surface with a recessed storage surface for housing up to 2 hydroponic garden systems, or providing storage space for tools and bottles. A lower shelf provides extra storage space for more planters, bottles, and supplies. A bar wraps around both top and bottom surfaces, providing security for the contents of the cart and offering surfaces for draping towels or hanging tools. Equipped with a sturdy handle and front wheels, the cart is easy to move through the user’s home. The aesthetics of the cart—its unique profile and durable CMF—directly relate to its function as a workstation, a gardening surface, and place to store cocktail supplies. The construction of the form allows it to be flat-packed, which improves ease and affordability of delivery to the user’s door.

Herb Garden System

The hydroponic gardening system consists of a simple, passive hydroponic planter and grow light. The planter features a removable lid, transparent water reservoir, and perforated plant pots. The lid suspends the reusable pots over the water in the reservoir, allowing the plants, whose roots grow through the plant pots to stay watered and allow for necessary capillary action. While the water level decreases due to evaporation and transpiration, the roots are exposed to air and oxygenate the plant. This system, a well-known hydroponic growing method called the Kratky method, which was chosen for its simplicity and reliability.