Popsmith Stovetop Popper

Client Popsmith
Disciplines Industrial design, packaging design
Role Industrial Design
Team Branch Creative
Creative Direction: Josh Morenstein
Industrial Design Lead: Jakob Tiefenbacher
Industrial Design: Ben Hoffman

Premium stovetop popcorn popper.

When Popsmith approached Branch to design a superior popcorn popper, the team arrived at a stainless steel, multi-clad pot with a patented stirring mechanism for even heat distribution and longevity. The final product was launched in five different colorways.