Athena Club Razor Packaging

Client Athena Club
Disciplines Packaging design
Role Industrial Design Lead
Team Branch Creative
Creative Direction: Josh Morenstein
Industrial Design: Radley Peschel

Retail packaging for an iconic product.

Branch Creative designed the Athena Club Razor, which was released as a direct to consumer product in 2019. When Athena Club announced their retail debut in Target stores, they approached Branch for packaging designed for a retail audience. Taking cues from the brand language, colors, and imagery, the iconic paper pulp packaging frames the razor while securing it on the shelf.